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    News & Information — DeMarini

    Meet Zoa: the Bat Obliterating Boundaries of Composite Performance

    DeMarini Zoa – Continuous Fiber Composite Technology

    Our engineers sought to harness our most advanced carbon fiber composite technologies into the ultimate performance BBCOR bat in history – a bat with a commanding swing and optimized hitting area not yet seen on any ballpark or in any batting cage across the globe. Meet Zoa, a complete redesign of the modern composite BBCOR bat. We built Zoa from the ground up, introducing Continuous Fiber Technology to baseball and overhauling our design and manufacturing processes to deliver our most consistent bat ever, the first in a new generation of DeMarini baseball bats.

    The Problem – Limits of Former Composite Technology

    The limits of previous composite baseball bat technology only stretched so far, leaving hitters with lighter swinging bats built solely for bat speed. Zoa, our first baseball bat to feature Continuous Fiber Technology, changes the game by revolutionizing what composite barrels are capable of. DeMarini Innovation and Engineering Manager Don Loeffler said the strength and performance of any composite material lies in the fiber choice, orientation and length of the product, and Continuous Fiber Technology is tailored to fortify those underlying factors.

    “Our revolutionary new manufacturing method allows for longer, more continuous carbon fibers along the length of the barrel,” Loeffler said. “Long, unbroken lengths of fiber provide superior strength, stiffness and consistency for a more ‘tied-in’ structure that allows the bat designers more freedom in optimizing the various performance parameters of the bat.”

    Continuous Fiber Technology is already a critical manufacturing process in several DeMarini fastpitch and slowpitch softball bats, and we refined the technology to bring it to baseball. The process lengthens carbon fibers along the barrel to improve consistency and performance in composite bats. Through this process, DeMarini engineers set out to build a BBCOR composite bat that would redefine the BBCOR hitting experience.

    The Process – Manufacturing Continuous Fiber Technology

    Zoa and other DeMarini bats crafted with Continuous Fiber Technology are manufactured by rolling the composite material upon itself, creating our most consistent composite barrel ever while efficiently distributing weight where needed. Through this manufacturing process, the DeMarini D-Lab team crafted Zoa to feature a consistent wall thickness and a larger optimized hitting area, affectionately known as the sweet spot.

    “The Zoa design substantially increases this usable, maximum performance area of the bat beyond any previous DeMarini design or current competitor offerings,” Loeffler said. “This translates into a higher batted ball velocity in the areas slightly outside of the hitting area.”

    This process proved to be extremely difficult to translate to Baseball, as the larger barrels and steeper taper to the handle posed unique challenges. However, after years of research and hundreds of prototypes, Zoa’s barrel construction was finalized. With a pair of polycarbonate discs in the barrel, Zoa features a reinforced Continuous Fiber Barrel technology, maintaining barrel integrity and allowing for the larger optimized hitting area.

    Zoa, top, features a larger optimized hitting zone, or sweet spot, than its predecessors in the DeMarini lineup.

    Built from the Ground Up

    Every component of Zoa, from handle to end cap, was engineered from scratch to push the limits of our modern design toolbox. The DeMarini D-Lab team spent four years fine-tuning the composite manufacturing process and refining weight distribution, feel, sound and the overall hitting experience. Years of revisions and hundreds of prototypes resulted in Zoa, a bat crafted with Continuous Fiber Technology to redefine the composite BBCOR hitting experience. DeMarini Player Insights & Anticipation Engineer Ryan Raagas said Continuous Fiber Technology had not been used in the upper levels of baseball.

    “We hadn’t tried that in a BBCOR application yet,” Raagas said of Continuous Fiber Technology. “Our thought was, let’s use all these new tools that we have to try and do something that we haven’t done before.”

    DeMarini engineers pushed Zoa toward the finish line throughout 2020, quickly turning around prototypes for playtesting and generating user feedback. When crafting Zoa, team members approached each component of the bat individually, optimizing the pieces separately before assembling the desired final product. Our goal was to make a high-performing bat that fills a need in the lineup, and Zoa delivers with a stiffer, two-piece composite setup compared to our legacy CF. Zoa boasts its continuous fiber composite barrel, the Anomaly End Cap and Connection system for seamless energy transfer on contact, with a stiffer Paraflex™ Plus Composite Handle built with a taper more similar to the popular handle featured in The Goods.

    The Solution – Elongate the Optimized Hitting Area

    Following the leadership of our late founder Ray DeMarini, Zoa is built to deliver home runs to the masses. The elongation of the hitting area, made possible by our innovative Continuous Fiber Technology manufacturing process, empowers hitters to barrel up the ball more consistently. The barrel geometry of Zoa closely mimics that of the extremely popular USSSA (-5) DeMarini CF series, meaning players who have grown up swinging composite bats will benefit as they transition to BBCOR from USSSA.

    Once we finished each component and assembled the DeMarini Zoa, the result was the most innovative carbon fiber composite bat in our history. Built for advanced BBCOR players, the D-Lab Zoa comes in 32” and 33” sizes, built with a barrel designed for a larger hitter area that hitters crave. When swinging Zoa, batters will have more opportunities to barrel up hits and drive the ball for extra bases.

    More barrels mean more total bases, more runs and more wins for your club. Zoa’s larger optimized hitting area helps you generate hard contact more frequently and terrorize opposing pitchers. The most elite hitters in the game deserve the best tools, and Zoa delivers the most technologically advanced composite bat in the BBCOR ranks.

    With Zoa, you'll feel all-new power at your fingertips. 

    CURRENTLY the ZOA is only available on DeMarini.com


    2022 Zoa D-Lab (-3) BBCOR Baseball Bat

    Introducing the 2022 DeMarini Zoa D-LAB BBCOR Bat, a ground-up redesign of our composite BBCOR offering. The first in a new generation of DeMarini baseball bats, Zoa boasts an innovative Continuous Fiber Composite Barrel to offer BBCOR hitters an elite combination of bat speed, barrel control, and power. The 2022 Zoa’s Continuous Fiber Composite Barrel delivers superior strength, stiffness, and consistency compared to traditional carbon fiber barrel construction. Our technicians roll long, unbroken carbon fiber composite material in upon itself across the length of the barrel, a revolutionary manufacturing method that allows for efficient weight distribution and consistent barrel performance. Taking inspiration from the handle for The Goods, the Anomaly Connection system of Zoa flawlessly pairs the Continuous Fiber Composite Barrel with a stiffer composite handle, allowing for seamless energy transfer and maximum exit velocity on contact. Our D-LAB team put the finishing touch on the Zoa with the Anomaly End Cap, a durable and lightweight cap designed to amplify bat performance. From the wrapper to retirement, Zoa offers the game’s advanced BBCOR hitters complete control of the dish. D-LAB is where R&D reigns free and Ray DeMarini’s vision comes to life. It’s where we defy norms on a daily with bats no one else is brave enough to build, aiming to solve problems hitters don’t even realize exist. Bats born in the D-LAB are made for the players ready to unlock their full potential.

    Product Features

    • CONTINUOUS FIBER COMPOSITE BARREL: Long, unbroken lengths of fiber provide a barrel with superior strength, stiffness, and consistency and a larger optimized hitting area.
    • CONSTRUCTION: 2-Piece Composite design that balances speed with power. The Anomaly Connection features a stiffer handle that offers positive feedback on contact and a seamless energy transfer.
    • ANOMALY END CAP: Built from an all-new blend of durable and lightweight materials, this end cap maintains barrel integrity to optimize performance.
    • Built to deliver the perfect combination of bat speed, barrel control, and power.
    Product SKU(s) WTDXZOA 2932-DL, WTDXZOA 3033-DL
    Barrel Diameter 2 5/8 Inches
    Certification BBCOR
    Barrel Material Composite
    Model Year 2022
    Weight Drop -3



    DeMarini Sports History

    To understand the history of DeMarini, you need to know the man behind the brand.

    RAY DEMARINI (1946-2001)

    “I don’t do anything halfway. I’m either not interested or I’m obsessed. I’m just a freak.

    Ray DeMarini was one-of-a-kind. At the age of 40, playing on his company softball team quickly turned into a full-blown obsession with the sport. To become a competitive tournament softball player at 5’6” and 185 lbs., Ray knew he had to train smarter to hold his own amongst other hulking players. His scientific approach to training, a 96 mph batting speed and a bombastic attitude quickly earned him the reputation of a savage competitor among the biggest guys in his league.

    Once on the pro circuit, it wasn’t long before Ray was discovered by ESPN producer and director Erich Lyttle. Impressed by his knowledge and technique, Lyttle tapped Ray to host a series of instructional softball videos called “Ray DeMarini’s Reflex Hitting System,”—still the most successful home video in ESPN’s history.

    “The top bat manufacturers weren’t innovating. I realized there was a great opportunity to create a technical bat for the sophisticated ball player.

    Leveraging his name recognition and earnings from the videos, Ray turned his attention to creating an earth-shattering high-performance bat. He had the gumption but he needed an engineer—or as Ray put it—“a boot-strapping rocket scientist who could build an empire with pocket change.”

    Ray’s friend Mike Eggiman, a Freightliner engineer, was adept at making something out of nothing. He seemed like the perfect person to help Ray build his empire on a shoestring budget. Soon DeMarini Sports would begin operating out of a dirt-floored barn. “There was no heat,” Ray recalled, “but every once in a while we’d feel the hot breath of a cow standing behind us.”

    The two had great success with their tag-team operation, and as the company grew their collaborative dynamic stayed the same. With Ray at the helm and Mike as Chief Engineer, DeMarini Sports went on to deliver a series of industry firsts: the first high-performance youth bat, the first multi-wall bat and the first high-performance bat for massive players.

    Business is like sports. You’d better be ready to compete or you’re going to get your head handed to you.”

    While competitors’ corporate executives kicked their feet up in fancy corner offices, Ray split his time between a windowless office next to a batting cage and out on the field—hitting balls for up to 6 hours a day.

    Ray was the personification of insane dedication. Even after being diagnosed with a rare form of cancer in 1998, Ray kept working. When the cancer eventually claimed his eye, he was still out at the field—hitting in an eyepatch.

    Ray’s intensity and drive remains at the core of the company today. From a dirt-floored shack to today’s 80,000 sq. ft. industrial complex, DeMarini keeps checks checking off milestones at a clip that would make Ray proud.

    Dedicated 2001.


    1987 - The 5' 6" Softball Giant: Known among avid players as the 5' 6" softball giant, Ray DeMarini's unbelievable on field performance and bombastic attitude land him a partnership with ESPN. Together they create a landmark instructional video: Ray DeMarini REFLEX HITTING SYSTEM.

    1989 - DeMarini is Founded: Ray sets his sights on creating high performance bats for the masses. Begins building bats for his friends out of his garage. Ray founds DEMARINI SPORTS, headquarted in Hillsboro OR; coins company motto Insane Dedication to Performance.

    1990 - DeMarini Expands: Ray enlists the help of engineer and then colleague Mike Eggiman. The two operate out of a dirt floored barn, building their own equipment as they go along.

    1991 - Full Time: Ray leaves his corporate cubicle to build bats full time.

    1993 - The DeMarini Doublewall: DeMarini puts Homeruns within the reach of the masses with the world's first doublewall bat - The DeMarini Doublewall. The proprietary technology takes off, shattering sales records.

    1996 - The Greatest Bat Ever Made: DeMarini pushes associations over the brink with the Ultimate Distance. Banned by officials and hoarded by players, the Ultimate Distance earns repute as the greatest bat ever made.

    1998 - Nationwide Recognition: Ray and DeMarini's unprecedented success is spotlighted in major publications across the country, including People, Playboy and Men's Fitness. DeMarini moves out of Ray's garage into a new facility with 25% of the square footage dedicated to the hitting cage.

    1999 - Made in the USA: Determined to keep manufacturing in the USA, Ray refuses to sell DeMarini to Nike and other sporting goods companies who would move the operations overseas.

    2000 - Joining Forces: DeMarini joins forces with Wilson Sporting Goods, creating a slowpitch, fastpitch and baseball powerhouse with development and manufacturing still based in Hillsboro, OR.

    2001 - King of Softball: Ray loses his battle with cancer at the age of 55, 12 years after founding DeMarini Sports.

    2002 - First Ever Two Piece Bat: DeMarini takes the industry by storm with the first ever two piece bat. Built with Half + Half technology, the F2 combines a carbon composite handle with a DoubleWall Alloy barrel to control weight distribution.

    2004 - The Bat that Bends: Half + Half technology hits baseball stadiums with the creation of the Vexxum baseball bat - The Bat that Bends. Arizona State becomes the first perennial national power program to swing DeMarini.

    2005 - EVO AX: EVO AX commands the field as the first ever all composite two piece bat. Half + Half technology combines a flex tuned composite handle with an evolution composite barrel for unmatched handling and the biggest sweet spot in softball.

    2006 - OSU Wins with DeMarini: Oregon State University wins the first of back to back CWS using DeMArini bats exclusively. OSU went on the win again in 2018. DeMarini launches the composite barrel "Phenix" bat putting the brand on the map in the fastpitch market. ASU Sofbtall team signs with DeMarini, becoming the first big time softball team on the national level.

    2007 - 3 DTeams. 3 Divisions. 3 National Champions: With National Championship wins from Oregon State (Division I), the University of Tampa (Division II) and Kean University (Division III), DeMarini schools stood as champions accross all three NCAA Divisions. DeMarini introduces the first (and still the only) steel slowpitch bat. The baseball world was changed forever with the introduction of the first Voodoo aluminum barrel Half and Half bat.

    2008 - ASU Softball Wins NCAA Title: ASU Sofbtall wins NCAA National Championship swinging CF bats (they go on to win again in 2011)

    2011 - #1 BBCOR Bat: DeMarini Voodoo BBCOR Bat becomes consensus #1 bat in the country.

    2012 - #1 Best Selling Bats: DeMarini CF Fastpitch bats top the industry as the best selling bats.

    2013 - National Player of the Year: Kris Bryant, playing for University of San Diego wins the National Player of the Year swinging a DeMarini Voodoo BBCOR bat. DeMarini introduces the Flipper, the first Gapped Divergence technology bat on the slowpitch softball market.

    2014 - Vanderbilt Baseball wins NCAA: Powered by the first ever custom DeMarini BBCOR bats, Vanderbilt Baseball wins the 2014 NCAA National Championship.

    2015 - Customizable Bats and More: DeMarini launches the slowpitch VIZION bat the first adjustable bat that allows players to tailor end cap and knob components to their personal preference and desired MOI.

    2016 - Customizable Bat Graphics: DeMarini becomes the first company to offer fully customizable bat graphics thanks to their Home Field Advantage.

    2017 - Factory Expansion: Factory add 38,000 square feet to expand the HQ factory footprint to accommodate further growth and custom bat building operation. The entire DeMarini team moves in to the newly expanded factory HQ. This allows us to continue to grow and make the best bats in the world. Ray would be proud of what we have accomplished.

    2018 - D-Lab Launches: DeMarini gives consumers an inside look at R&D; launches D_LAB site and first two D-LAB products, Nautalai and Vizion with more to come.